Ohhh, snap

  • Piers Fawkes: We have noticed that people with similar interests, hobbies and needs can get to meet today through smart services that use a mix of social, location and demographic data to match profiles. Networks are looking at their members profiles on their site and across the social graph and link people up based on interests, needs, location. How has this seamless interconnectivity affected civic movements? What kind of opportunities does it present for the future/future collaborations around shared purpose?
  • Douglas Rushkoff: Well, I think the marketing frame you’re using could very well spell the death of this wonderful emergence of social activism. The social web has rekindled local ties that aren’t easily understood or over-simplified. Social media has not led to big global movements as much as lots of local ones. The kids on the streets or in the jails of Oakland right now have a common interest to the ones in Zucotti Park, but they are a different population. These things aren’t as easily branded, and that’s good. In other words, I think it’s a mistake to look at one’s social activism through the lens of brand affiliations and other mediated alliances. This is the opposite thing happening.
  • via PSFK: http://www.psfk.com/2012/02/douglas-rushkoff-social-media-week.html

Source: jkleske

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